Event Coverage

Our event coverage services for design and home improvement companies include both video coverage and photography. This comprehensive approach ensures that every aspect of your event is captured vividly, providing you with a rich mix of dynamic video content and high-quality photographs that showcase the best of your brand and event.

To ensure that our coverage captures the essence of your brand and event, we follow a thorough and collaborative process:

1. Pre-Event Planning: Before the event, we conduct at least two meetings with your team. During these sessions, we focus on understanding your brand elements, the types of content you want to create, and your customer journey. This deep dive into your brand's identity and goals ensures that our coverage aligns with your vision.
2. On-Site Adaptability: While on the event floor, our team remains flexible and responsive to your needs. We welcome feedback and are ready to make adjustments to better capture every action. Our videographers come prepared with an extensive list of content to record, encompassing everything from the texture of your products and the design of your booth to the event’s entrance and the reactions of attendees. This comprehensive approach ensures no key moment or detail is missed.
3. Post-Event Editing and Customization: In the editing phase, we meticulously apply your brand's elements to the footage. This includes incorporating your brand’s colors, typography, and carefully selecting music that resonates with your brand’s tone. We understand the importance of consistency in brand messaging and strive to reflect this in every aspect of the video.
4. Collaborative Finalization: During the approval process, you and your team will have the opportunity to review the footage and give inputs. We welcome your feedback and are open to making necessary changes. This collaborative approach ensures that the final product not only meets but exceeds your expectations, truly encapsulating the spirit of your brand and the essence of your event.

By integrating your brand identity at every stage and maintaining open lines of communication, we ensure that the final video coverage is a true reflection of your brand and the unique atmosphere of your event.

The process for planning and executing event coverage with our team involves several key steps to ensure a successful and seamless experience:

1. Initial Consultation and Planning:

Pre-Event Meetings: We start with at least two detailed meetings before your event. In these meetings, we focus on understanding your brand's identity, the specific content types you wish to create, and your customer's journey. This step is crucial for aligning our coverage plan with your brand's vision and goals.

2. Customized Coverage Strategy:

Event Floor Strategy: Based on our discussions, we develop a customized coverage strategy. Our team prepares an extensive list of content to cover, ensuring all crucial aspects of the event are captured. This includes focusing on the finer details like product textures, booth design, event entrances, and capturing attendee reactions and interactions.

3. On-Site Execution and Adaptability:

Responsive Team on Event Floor: During the event, our team is actively engaged on the event floor. We prioritize flexibility and responsiveness, welcoming your feedback in real-time. This allows us to make immediate adjustments as needed, ensuring that our coverage dynamically aligns with the unfolding event and any specific moments you wish to highlight.

4. Post-Event Editing and Brand Integration:

Editing with Brand Elements: Following the event, we enter the editing phase where we integrate your brand's elements into the footage. This includes the use of your brand’s colors, typography, and selecting music that echoes your brand's essence. The editing process is meticulous, ensuring that the final product is not just a recording but a brand-aligned storytelling piece.

5. Collaborative Review and Finalization:

Approval and Feedback Process: After the initial edit, we present the footage to you and your team for review. During this phase, you have the opportunity to provide feedback and request changes. We value your input and work collaboratively to ensure that the final video perfectly encapsulates your event and brand identity.

6. Delivery and Support:

Final Delivery: Once you are completely satisfied with the final product, we deliver the high-quality event coverage, ready for your use in various marketing channels.

Throughout this process, our focus remains on capturing the essence of your event and brand, ensuring that every step, from planning to execution and final delivery, is tailored to meet your specific needs and expectations. All in a timely matter.

The turnaround time for receiving the first edited draft video (to be approved) is structured under a "Delivery Time Frame on our package detail" that guarantees a minimum of three videos per event day for Gold package, and up to 5 videos per day for our Premium package. This indicates that for each day of the event, you can expect at least three edited videos to be delivered. So you can approve and broadcast the content during the event timeline (as fresh news).

Note: we can try our best to accommodate any specific turnaround request. The request must be made during our pre-event meeting when a schedule is collaboratively created and followed.

To access all the raw and final edited content, a download link is shared 7 days after the event. This link is active for 3 months.

At Flow Online Marketing, when covering events for design and home improvement companies, our team is adept at handling on-site challenges and unexpected issues.

Understanding the unique needs and dynamics of design and home improvement exhibitions (such as heavy, big and expensive products hard to move around), we come prepared with contingency plans tailored for these environments.

From knowing how to film bulky products, to maintaining their proportions/perspective, our skilled team is capable of addressing specific challenges that may arise in these settings.

Our goal is to ensure seamless event coverage, maintaining the highest quality standards while showcasing the unique aspects of your exhibits, products, and brand, even in the face of unforeseen circumstances.

Yes. Even though we specialize on videos, both of our packages includes photography.

Yes, we offer various levels of support for promoting your event on social media. Firstly, we can create videos specifically designed to support your promotional efforts, such as video ads, invites featuring your booth number, and sneak peek videos. Additionally, we actively promote our presence and partnership with our clients on digital platforms. Our agency also offers digital media buying services, although this is available for an extra fee. However, it's important to note that our event coverage packages do not include digital promotion services.

To integrate customer and team testimonials into the event coverage, we strategically capture these moments during the event.

We set up interviews or more casual interactions with your team and clients, ensuring their thoughts and experiences are authentically documented. These testimonials are then seamlessly woven into the event's video narrative, providing a personal and engaging perspective that highlights the impact and value of your services from those who experience it directly.

This approach not only enriches the content but also adds a layer of credibility and relatability to your brand story.

Leveraging video coverage of a design/home improvement company before, during, and after a tradeshow or expo involves a strategic approach:

1. Before the Event:

• Teasers and Previews: Share short teaser videos or previews highlighting what to expect at the tradeshow. This builds anticipation and can increase foot traffic to your booth.
• Promotional Content: Use video content in your promotional campaigns on social media and email newsletters to announce your presence at the expo.

2. During the Event:

• Live Updates and Features: Share live or near-live videos showcasing your booth, product demonstrations, and interviews with team members or attendees. Tag as much people as possible.
• Engagement Boosting: Use videos to engage with followers who can't attend, giving them a virtual experience of the event.

3. After the Event:

• Highlight Reel: Create a highlight reel of the event showcasing key moments, products, and testimonials.
• Follow-Up Campaigns: Use the video content in follow-up marketing campaigns to reconnect with leads and attendees.
• Storytelling: Tell a comprehensive story of the event experience, focusing on your brand's presence and impact.
• Request remote testimonials: our packages includes remote video testimonial services. Use the list of prospects you gathered and deploy this latest technology to your advantage.

By strategically using video content across these stages, you can effectively amplify your brand’s visibility, engage with a broader audience, and enhance your marketing efforts surrounding the tradeshow or expo.