Video Testimonials on Auto-Pilot

Video Marketing On Auto-Pilot

For businesses ready to leverage video effortlessly

It's a fact! Video is the most effective format to communicate. And businesses that don't strategically use it through out the customer journey are missing a big opportunity to connect in a deeper level with prospects, clients, employees, and partners.

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Why video marketing?

The majority of consumers favor videos over reading when it comes to learning about products or services (especially when making purchase decisions). Here are a few extra reasons why your business should invest in video marketing:

Shorthen Sales Cycles

Video marketing significantly shortens the sales cycle by accelerating decision-making at each stage of the buyer's journey. By incorporating strategic video testimonials, businesses can effectively close trust gaps in their go-to-market strategy.

These testimonials serve as powerful tools for building credibility and demonstrating real-world applications of products or services. Potential customers, seeing these authentic experiences, are more likely to quickly move through the sales funnel. This approach not only enhances the speed at which decisions are made but also solidifies the customer's confidence in the purchase, leading to a more efficient and effective sales process.

Increase Brand Awareness

Video marketing plays a pivotal role in increasing brand awareness, offering a dynamic and engaging way to showcase a brand's identity, values, and offerings.

The visual and auditory elements of video allow businesses to create a memorable and impactful experience, far surpassing the limitations of traditional text-based content. By leveraging the shareable and viral nature of video content on various social media platforms, companies can reach a wider audience, effectively amplifying their brand presence.

This approach not only attracts new customers but also fosters a deeper connection with existing ones, as they become more familiar with and loyal to the brand's narrative and ethos. Through creative storytelling and visual appeal, video marketing becomes an indispensable tool in building a strong, recognizable brand.

Attract New Customers

Video marketing is a highly effective strategy for attracting new customers, capitalizing on the engaging and shareable nature of video content.

By crafting visually appealing, informative, and entertaining videos, businesses can capture the attention of a broader audience, reaching potential customers across various digital platforms.

These videos can highlight unique features, benefits, and the value proposition of products or services, resonating with viewers and sparking their interest. Moreover, well-optimized video content can enhance online visibility and search engine rankings, making it easier for new customers to discover the brand.

This form of marketing not only increases brand exposure but also encourages viewers to engage, share, and eventually convert into loyal customers, effectively expanding the business's customer base.

Close More Deals (Easier + Faster)

Video marketing significantly contributes to closing deals faster by incorporating elements of social proof, addressing potential objections, and building trust with the audience.

By featuring customer testimonials, case studies, and reviews in video format, businesses can provide tangible and relatable evidence of their product's effectiveness and reliability. This social proof helps to quickly alleviate any skepticism or concerns potential customers might have.

Furthermore, videos can be strategically designed to preemptively address common objections, providing clear and concise answers to frequent questions or doubts. The visual and personal nature of video also fosters a sense of trust and authenticity, enabling viewers to connect with the brand on a more personal level.

Through this combination of social proof, objection handling, and trust-building, video marketing accelerates the decision-making process, leading to quicker deal closures.

33% of marketers have difficulty creating an effective video strategy.

A massive 79% of people sayUGC highly impacts their purchasing decisions.

88% of video marketers see video as an important part of their overall strategy.

The evolution of video production

The Old Way
Creating digital marketing videos in-house is a laborious process involving planning, filming, editing, and distributing content - and tons of technical skills.

Marketers must manage each step - if not even execute them too. Often leading to delays and inconsistencies, making it difficult to maintain high-quality and timely content.
The Flow Way
Flow Online Marketing streamlines video creation by handling everything from strategic planning and content calendar, to requesting video testimonials, collecting and editing.

Free up valuable time without loosing creative control. Get consistent, professional, and unique videos without breaking a sweat - and for a fraction of the cost.

77% those who have seen a testimonial video say it has motivated them to make a purchase.

The Streamlined Video Marketing Production System

FAQ

Who is this for?

Business Owners: Harness the power of authentic customer testimonials to build trust and brand awareness. Flow Online Marketing’s automated video testimonials service makes it easy to showcase your success stories and behind-the-scenes insights, creating a compelling narrative that highlights the unique value of your business.

Marketing Teams: Boost engagement and conversion rates with engaging video testimonials. Flow Online Marketing helps you create relatable customer stories, product demonstrations, and campaign highlights, providing social proof that effectively addresses common objections and drives customer action.

Sales Teams: Accelerate decision-making and shorten sales cycles with powerful customer testimonials. Flow Online Marketing’s service delivers detailed case studies and Q&A videos that handle objections and showcase real customer success stories, making your sales process more effective and credible.

Customer Service Teams: Enhance customer satisfaction and build a strong feedback loop with video testimonials. Flow Online Marketing captures positive customer experiences and resolution stories, highlighting your exceptional support and identifying areas for continuous improvement.

Who to ask for video testimonials?

Potential Leads and Prospects
Potential leads and prospects can share their initial impressions and reasons for their interest in your products or services. Their feedback can address common concerns and highlight the appeal of your offerings, helping to convert interest into actual sales.

Satisfied Clients
Satisfied customers can share their positive experiences, emphasizing how your products or services have benefited them. Their testimonials serve as powerful endorsements, building trust and credibility among potential buyers who can relate to their stories.

Unsatisfied Customers
Unsatisfied customers can provide constructive criticism and highlight areas for improvement. Addressing their concerns in testimonials shows your commitment to customer satisfaction and continuous improvement, demonstrating transparency and a willingness to learn from feedback.

Long-term Clients
Long-term clients can discuss their ongoing satisfaction and the value they’ve received over time, and even share the evolution of your company. Their feedback showcases your business’s reliability and commitment to quality, reinforcing the idea that choosing your services leads to long-term success.

Employees, Owners, and Investors
Employees, owners, and investors can offer insights into the internal culture, business vision, and strategic growth of the company. Their testimonials can illustrate the company’s commitment to its workforce, ethical practices, and long-term goals, thereby attracting talent, instilling investor confidence, and reinforcing a positive brand image.

Industry Partners
Industry partners can speak on the professionalism and collaborative spirit they’ve experienced while working with your business. Their testimonials enhance your reputation and demonstrate strong, mutually beneficial relationships within the industry.

Influencers / Users
Influential users, with their significant online presence, can provide reviews that reach a wider audience. Their endorsements leverage social proof, amplifying your brand visibility and attracting more potential customers through their trusted recommendations.

How easy is to capture video testimonials?

It as easy as it gets! Your main role, if you choose, is to give us creative instructions.

Flow Online Team will do all the legwork for you. We'll set your own access to our platform and our team and workflow pretty much does it all.

Here are what is needed from you:

Fill out our 3 min form
Share brand assets
Review, approve, give feedback on the material provided (graphics, videos, intro…)
Participate in our meetings (specially the strategic video creation planning)
Make use of the graphics to request testimonials; promote it as much as possible
Publish the videos on your channels
Make use of your project manager

Note:

We do NOT publish the content in your channels. You are the one responsible for it.
We do not cover printing cost for the flyers and posters.
For an extra free, we can edit more than 10 videos (up to 2 min) per month. The credits do NOT roll over for the following months.
You use the credit on the same month or you lose it.

Are my videos locked down on your platform, or do I own them?

You own the videos - raw and edited versions. You can download it right away from your client portal. If the person gave you a concent to you their image, it's yours to use. Note: we may share certain videos for marketing purposes with your expressed consent.

Does my subscription renew automatically?

Yes. Your subscription is renewed automatically, respecting the selected payment terms (6 months or 12 months, monthly or upfront payment).

Example, if you chose to pay monthly, you'll be charged every month on the same day of your first payment.

Note: our services are for committed businesses who wants to capture and leverage video testimonials on auto-pilot as parte of their growth strategy. We do not offer month-by-month services.

Let's work together

Who We Are

At Flow Online Marketing, we make video marketing effortless for busy business owners and marketing professionals. With our hands-free, done-for-you approach, you can focus on your vision while we handle the details—ensuring you never lose creative control.

Backed by 12+ years of expertise serving the home and garden industry, we work closely with manufacturers and brands of home furnishings and decor products through out the world. Based in California, we’re a full-stack video marketing agency and multimedia studio with a team of experts ready to bring your ideas to life.

Our talented team includes specialists across all areas of video production and marketing: marketing directors, videographers, video editors, photographers, graphic designers, paid ad managers, project managers, and social media managers. Together, we provide everything you need to create impactful, high-quality video campaigns that drive results.

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